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BLEACH LONDON

BLEACH LONDON

Shop the leading brand for DIY hair colour.

BLEACH LONDON

Shop the leading brand for DIY hair colour.

Bleach London Best Sellers

BLEACH LONDON Reincarnation Mask 200ml

BLEACH LONDON White Toner Kit

BLEACH LONDON Tangerine Dream Super Cool Colour 150ml

BLEACH LONDON COLLECTIONS

BLONDE MAINTENANCE

Discover hair products every blonde needs to touch up their roots, top up their tone or banish brassy tones. When there's a Bleach, there's a blonde.

HAIR TREATMENTS

Nourish your strands with Bleach's quick, effective treatments for dry, damaged, bleached and coloured hair. Hairing is caring!

SEMI-PERMANENT HAIR DYES

Explore Bleach's wide range of semi-permanent dyes for bleached and toned hair. Any colour as long as it's Bleach!

Discover: Bleach London's Ultimate Bleaching Prep Guide

Bleach Co-Founder Alex Brownsell kicks off the Bleach Lab, the brand's new video series, with her bleaching prep guide.