Joico Blonde Life Violet Shampoo 1000ml

Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life Violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy and clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up and excess oils, while depositing violet pigments to keep your colour looking fresh.

Monoi And Tamanu oils help to fight frizz and nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine and Keratin to help protect the hair from the effects of daily styling.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.