Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
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Color Wow Root Cover Up 1.9g (Various Shades)
€34.45
Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Amazing
Amazing!! This is a life saver when it comes to covering greys or areas where the hair appears thinner. Since I’ve started using this, I find I get my hair much less and therefore my hair is less damaged as a result. Once applied it is waterproof and does not transfer on clothes or run in the rain. Only thing to note is the colours are quite dark, so maybe consider going a shade lighter as the colour can be built up as required.
by Buffy Verified Purchase
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Ok
Used as per the instructions but just made my grey hair a darker shade of grey. Will persist and see how it goes as it’s too expensive too bin.
by Poorvi Verified Purchase
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Amazing for in between hair colouring appointments.
Started using this to cover the little silver hairs coming through and then to cover up a balding spot from hair fall. Works brilliantly and doesn't run when when wet. Have repurchased a few times.
by GEMMA Verified Purchase
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Wow root touch up
Used for the first time whilst on holiday and was happy with the easy use of application
by Iris Verified Purchase
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Great product
Great to use when in between root appointments. Cover’s grey really well and easy to use.
by Sarah Verified Purchase
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Does the trick
I’d tried cheaper dupes of this but they don’t come close. This really does do the job and is so easy to use. I used medium brown.
by Nic Verified Purchase
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Great coverage
Easy to use. Use it to cover my gray hairs. Love this root cover up, very handy product. Would buy it again.
by DW Verified Purchase
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Brilliant
Is perfect for hiding roots to just get a few extra weeks out of hair
by Rebecca Verified Purchase
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Good
Does help hide roots, very shimmery on the scalp if you get it on but doesn’t look awful or stand out One of the best I have tried. I am very light blonde and think I should have tried the platinum instead of the light blonde
by Tracey Verified Purchase
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Ok-ish
Thought this would be better than it is. The adverts and reviews I’ve seen have made it seem that this would colour naturally dark hair but it doesn’t, in the slightest. Wouldn’t buy again.
by Katie Verified Purchase
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