Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
€24.45
Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Must-have
I wouldn't ever go without this product again. Maintains colour without smudging or creases all day and well into the night, even with eyeshadows that disappear without it.
by N Verified Purchase
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Keeps eyeshadow in place
Love this ,keeps eyeshadow on all day ,only thing it's drying if you use too much just a little works .
by Katie Verified Purchase
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Disappointing
I was a bit disappointed with this unfortunately as no matter how I applied/set this, my eyeshadow would crease by the end of the day. I didn’t finish the tube and immediately repurchased my HG - (Nars)
by Rebecca Verified Purchase
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Worth it
I bought this after trying a free sample I got a while back - i tend to have quite oily eyelids and this is the ONLY product that keeps my eyeshadow in place all day - no creasing, no smudging, it looks as good at the end of the day as it did when I applied it!
by Em Verified Purchase
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Professional
This product is good for longtimes makeups, i like it, for me is it better than makeup for ever or Mac eyebase
by Marita Verified Purchase
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My go to
Favourite primer at an amazing, unbeatable price
by Imogen Verified Purchase
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Brilliant primer.
I first purchased this to wear under my make up for my wedding and have been using it ever since. My eyeshadow doesn't budge all day and doesn't crease, perfect!
by Averil Verified Purchase
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Wrong colour
I love the sin shade but unfortunately Eden is too thick and light. It stands out.
by Teresa Verified Purchase
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It's ok
I think they must have changed the formula of this. I remember is being amazing a few years ago, but it seems a lot more watery now. It does a reasonable job as an eyeshadow base, but I do get creasing after a few hours. It seems to be too silky for the eyeshadow to cling to - it would be better if it was a bit tackier. I can think of cheaper brands that do a much better job
by Janet Verified Purchase
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Essential kit
This primer is essential to have in your makeup kit, not only does it prevent eyeshadow from creasing but it also enhances the colour pay off from your eyeshadow. A little goes a long way.
by Sarah Verified Purchase
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