Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
€24.45
Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Ok product
This primer does work and does help my eyeshadow stay on and enhances the pigment. I only gave it 3 stars though because I don’t find it easy to apply. Sometimes it smooths on nicely and other times it doesn’t (which is more often) and it leaves a residue type thing which the make up doesn’t sit right on.
by AJ Verified Purchase
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A staple for more than a decade!
The one product I religiously buy when my precious product runs out. When applying this product my product does not budge until I take my eyeshadow off I’ve always stayed with the original and have fair to medium skin. Worth every penny and highly recommend.
by Sian Verified Purchase
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The best
The best eyeshadow primer. Make up stays on for 24 hrs easy. No lines.
by Agnieszka Verified Purchase
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so happy!
At first, I bought such an expensive eyeshadow palettes, but all was getting ruined after a few hours as my eyelid get a little oily. I bought this to see and omg... The eyeshadows are so much more impactful and it stays 10+ hours on my eyes. I would never put eyeshadow without a primer anymore!
by Leonor Verified Purchase
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Good eye primer!
This is a good eye primer! It is on the pricier side but I have struggled to find one that works as well for me.
by Em Verified Purchase
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Good
Really sirs nice on eye, and eyeshadow goes on a treat
by DONNA Verified Purchase
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Always buy
Always use under eyeshadow keeps it put ,only thing is that it is drying
by Katie Verified Purchase
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The best
For me, it’s the best primer for clients! Holds very good, no fall out
by Ema Verified Purchase
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Best eyeshadow primer
I wanted to try this out for so long and it did not disappoint! Packaging is pretty and convenient. The wand makes the application easy. It goes on well, not cakey at all. Most importantly, it makes the eyeshadow pop and stay in place (no creasing so far). Best I have tried.
by Maja Verified Purchase
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Best eyeshadow primer !!
This is allways my go to eyeshadow primer you don’t need to use lots and it lasts ages . allways keeps my eyeshadow in place and looking fresh all day
by Elaine Verified Purchase
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